November 28, 2023

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Expert Arts Folks

Legal rights & Models Asia Licensing Company Opens

3 min read

Rights & Brand names Asia is a licensing company with its headquarters in Hong Kong, catering to Better China. The firm is a joint venture among Scandinavian licensing and literary agency Legal rights & Models, Finnish IP operator Moomin People, Hong Kong-centered licensing agent PPW and ITOCHU, a Japanese common buying and selling enterprise.  

Rights & Manufacturers Asia was established in September and is now open for business.  

The very first manufacturer to be represented by the enterprise is the Moomins, a Finnish-Swedish brand created more than 75 years back. The representation rights have been granted by Legal rights & Manufacturers, as the learn agent of Moomin Characters. 

The company will be spearheaded by Bianca Lee, who has considerable experience in brand name administration and licensing. Lee has managed entertainment franchises through her tenure with Warner Bros., including “Batman,” “Harry Potter” and “Looney Tunes” as nicely as international FMCG manufacturers, including Coca-Cola and Heineken.  

“It’s with excellent pleasure Moomin Characters has set up Rights & Brand names Asia with each other with these kinds of solid representatives in just merchandising, literature, content advancement and digital expertise,” says Roleff Kråkström, chief government officer, Moomin Characters. “The Asian market has been pretty important for the development and achievement of the Moomins globally and now we will make recognition and create the brand even further.” 

“We are super thrilled about this robust, strategic partnership,” says Patrick Ullman, chief govt officer, Rights & Models. “We have been functioning with Ivan Chan and his team at PPW on the Moomins for many yrs. PPW has proved in excess of and more than once more that the sky is the limit. R&B Asia will be a fantastic motor vehicle not only for the Moomins, but also to establish other Nordic models in this expansive territory. Our concentration on manufacturers with strong storytelling and artwork background and building their content material and digital footprint has seriously taken off. In July, we signed an unique around the world deal with Rovio Enjoyment, on behalf of the Moomins, to build digital game titles. The opening of R&B Asia is the fantastic upcoming action for world enlargement for Rights & Models, Moomin and the Nordic brand names R&B represents.”  

“PPW is so thrilled to be in a position to improve the collaborative attempts with our essential associates, to increase the footprint of Moomin and other IPs in the fast-expanding Greater China industry,” states Ivan Chan, chief govt officer, PPW. “The core Moomin values of family, friendship and harmony have a robust resonance in the Chinese market. With the establishment of R&B Asia, I feel we can convey the franchise to new heights.” 

“The Chinese licensing marketplace is increasing rapidly each 12 months, and is expected to improve even even more,” says Tatsushi Shingu, president, ICT & Economic Business enterprise Organization. “It’s a terrific pleasure to enter rapid-rising organization domains with these robust partners. ITOCHU will be contributing to the enlargement of the small business, with its lengthy expertise and making use of the ITOCHU Group’s network and experience.” 

Legal rights & Brands Asia is open up for organization and any inquiries about licensing and prospective representation can be directed to Bianca Lee or any of the associate firms. 

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