How to Use Video As Part of an Article Marketing Campaign

You have created a website; you are offering a unique product/service. Now you need to drive traffic to your website. One of the most inexpensive ways to drive traffic to your site is article marketing. If you’re writing your own articles, article marketing won’t cost you a dime. However, you need to know how to write and present information if you want to be a successful article marketer.

The simple strategy is to write 30 to 40 articles and submit them to article sharing sites and directories. To take this one step further, you can create videos of your articles in a PowerPoint presentation and put them on video sharing site. Talk about inexpensive ways to market your website and brand building tactics. This is a genuine way to drive traffic to your site. But you need to be careful since creating videos is not something like writing an article. But it’s not difficult. All you need is to buy Camtasia Studio which is a screen capturing software and learn about it. There are many online resources you can use to learn about Camtasia Studio software.

Follow these steps to bring huge amounts of traffic to your site using video as part of your article marketing campaign:

Step-1. Learn about Camtasia Studio Software. It’s really easy. Once you get the hang of it, you will find that creating videos is a fun.

Step-2. Take one of your articles and create a PowerPoint presentation on the key points in your article. For example, you have written an article on ‘How to pimp your car without burning a hole in your pocket’. It’s better to take a 1000 word article for the video campaign. Use the key points in your article and create a few slides. Throw in some images and create a slideshow.

Step-3. Open your Camtasia Studio and setup your Microphone or Mic for a live commentary on the key points. Test the Mic and set it up on Camtasia Studio.

Step-4. Test the screen capturing of the PowerPoint presentation by test driving it while talking about your article.

Step-5. Start the Screen Capturing Video and start Talking! Talk about the article first. Make sure you focus on the title of the article and give an overview. Don’t make your voice. Just talk in a normal way like you are talking with your friends. People won’t slam you just because you use slang words. They’ll love you for it

Step-6. Present the key points by clicking on the slideshow. Talk about each key point and give them an explanation on how, why, what, and when. Don’t get carried away. You should make it short. The video should not be more than a minute long. This is important if you don’t want to bore your viewers

Step-7. Upload the video on Youtube, Metacafe, Viddler and other video sharing sites.

If you don’t want to mess with the video and still want your articles converted into video, you should check out TRCB service. They create videos of your articles free of cost and they do a pretty good job.