October 17, 2021

Arts group

Expert Arts Folks

2021 Licensing Global Excellence Awards Winners Unveiled

3 min read

The winners of the 2021 Licensing International Excellence Awards were being unveiled now in a digital collecting that brought with each other practically 1,000 business executives from all around the world to celebrate the greatest of the ideal.

The 22 award winners from seven nations around the world – China, Finland, France, Japan, Singapore, U.K. and U.S. – were picked from amongst 152 nominees from all-around the entire world who built the last ballot. More than 650 entries ended up gained and an elite world wide judging panel narrowed those down to the final ballot, which was voted on by users of the licensing field at large. The winners were being declared from destinations all over the planet by executives from the event sponsors – Alifish, InSpirit Designs, ViacomCBS Customer Items and Wildbrain CPLG.

The awards honor innovation and creativity in the way brand names use licensing to even more their aims, how licensees produce and provide to marketplace products utilizing all those licenses and how stores creatively spotlight licenses on their cabinets. One exclusive award additional this yr was for the Pandemic Pivot, recognizing companies’ attempts to use licensing to respond to the worldwide consequences of the Coronavirus. From between six companies on the ballot, Peanuts Around the world took residence that honor for its get the job done in developing and creating readily available for free in-dwelling educational products and lesson plans, among the its other attempts.

In addition to honoring the work of the nominees and winners, the ceremony included the announcement that Kathy Eire, main executive officer and chief designer, kathy ireland Around the globe and Salvatore LaRocca, president, world wide partnerships, National Basketball Association as the most recent inductees into the Licensing Corridor of Fame they’ll be formally feted at an event in late Oct.

This was also a showcase of this year’s six intercontinental Climbing Stars: James Choi (ELLALAN), Addie Dorsey Goossens (Ubisoft), Rachel Hak (Crayola), Kevin Ramsey (Warren James), Jyoti Sardana (OneTeam Partners) and Carolina Verdugo (Beanstalk).

“In our 36th yr of honoring the best of the world wide licensing field, it is inspiring to see the high quality of the do the job produced by men and women and organizations even as they were adapting to new ways of developing and collaborating amid the outcomes of the pandemic,” states Maura Regan, president, Licensing Worldwide. “The achievements that we honor now are a testament to the electric power of brands and the power of licensing as a organization to build merchandise and packages with long lasting enchantment.”

In this article are the 2021 Licensing Worldwide Excellence Awards winners:

 

Best Certified Products and solutions:

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  • Clothing/Footwear/Extras – Dr. Martens for Jean-Michel Basquiat Boots
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  • Appliance / Automotive / Housewares / Electronics ¬ Beijing Xiaomi Mobile Program Co. for Pokémon Vacation
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  • Toys/Online games/Novelties for Ages -8 – PlayMonster for “Peppa Pig” Improve & Engage in Peppa Pots
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  • Applications/Program/Video clip Games – “Top Golfing for Indignant Birds” Interactive Golfing Game
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  • Foodstuff/Beverage – Kinnerton Confectionery for “Harry Potter” Chocolate Range
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  • Wellbeing and Attractiveness Aids – Mad Elegance for “Friends” Bathtub and System Necessities
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  • Property Décor – Key Lab for Batman Gaming Chairs
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  • Publishing/Back-to-College – Chronicle Books for LEGO Take note Brick and
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  • Toys/Game titles/Novelties – LEGO for Andy Warhol LEGO Art Version.
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Ideal Licensed Makes:

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  • Art/Structure/Movie star/Manner Manufacturer – “The Really Hungry Caterpillar” by Eric Carle Studio
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  • Digital/Application/Video Video game Brand – “Super Mario” by Nintendo
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  • Corporate Bran – Goodyear by The Goodyear Tire & Rubber Company and IMG
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  • Entertainment/Character Brand: Animated – “Peppa Pig” by Hasbro and Hasbro China
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  • Leisure/Character Brand: Reside Motion – “Harry Potter” by Warner Bros. France
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  • Food items/Beverage/Cafe Brand – Coca-Cola, Hi-C and Sprite by The Coca-Cola Company and
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  • Sporting activities/Collegiate Brand – NFLPA by NFL Gamers Affiliation.
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Other Awards:

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  • Most effective Accredited Advertising – Direct Line and Born Licensing for “We’re On It” with Transformers, TMNT and Robocop
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  • Best Certified Collaboration – Crayola x Adidas x Donovan Mitchell
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  • Most effective Retailer for a Character/Enjoyment Initiative – BoxLunch for Marvel Consume the Universe
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  • Best Retailer for a Company/Way of living/Sporting activities Initiative – H&M for Coca-Cola
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  • Finest Licensing Agency – IMG and
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  • The Pandemic Pivot Award – “Peanuts” At-House-Choices by Peanuts Globally.
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